Old Jeffrey Store
MATERIALITY, TRADITION AND TRADE
These three concepts are managed to merge, creating a narrative where experience forms the backbone of the project, with design and architecture being the tools that generate contrast and enhance the principles of “The Store”.
Tradition is related to forms and gestures; The essence is shown, the purest materiality, stripping the architecture and design of its artifice; It talks about trade with the uses and details.
MULTIPLICITY AND FLEXIBILITY
“The Store” becomes a flexible container capable of hosting different activities over time, generating encounters and encouraging the unexpected. The space is redefined with each arrangement of its devices, but always maintaining its essence and character. Tailoring, workshops, meeting spaces, events, happenings...
DEVICES
Each of the pieces exclusively designed for its function focuses the spotlight on the garments that they support while communicating with each other and the environment generated. They make up a catalog of ad-hoc pieces that contribute multiplicity and dynamism to the tradition of the craft, being disruptive in their intention and classic in their forms.
ENVIRONMENT, ATMOSPHERE, ZONES
Within a single interior, 3 environments are generated that represent a thematic and perceptual break but maintaining spatial continuity.
Three environments associated with collective memories related to tradition, materiality and the romantic spirit of the value of craftsmanship.
The workshop, the tailoring and the geographical area
FINAL SCORE
The result is better than expected and the effects have only just begun.
WORKS SALAD
We are SALADA!
It is a group of architects that works and explores new fields in architecture and design. Interested in alternative approaches to our environments and contexts, taking into account the complex relationships that constitute it, from the individual to the collective.
Working from multiple territories, from urban planning to communication, from industrial design to art, from digital to analog, always looking for ways to expand knowledge to satisfy curiosity.
